This clear and detailed summary and analysis is a useful tool for anyone who wants to understand how lean methods can be applied to startups: it features a clear explanation of the key principles underlying Ries’ approach and the contextual background to his work, in particular the rise of lean management. In particular, he advocates reducing the time spent on the feedback loop and cutting costs at all stages of the production process. In The Lean Startup, the American entrepreneur Eric Ries draws on his experiences as a startup founder to present a new approach to company and product launches. 9782808002707 38 EBook Plurilingua Publishing The Lean Startup offers an innovative approach to entrepreneurship and growth
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